When starting a business, you need to get relevant fast.
Understanding and relieving customer pain is the single most
proven path to that goal. This is a great book to get you headed
on the fast track.
- Geoffrey Moore
This is extraordinary stuff.
- Howard Bloom
When people talk about innovation and entrepreneurship, more often than not that’s where they start.
They talk about creativity.
They talk about thinking outside
They talk about doing something that's never been done
What's strange is that, if you study the stories of successful
entrepreneurs, in many cases you will find that their
stories generally don’t start with The Idea.
Instead, they start with
The Paradox of Pain explains why The Problem is so important
to innovation and entrepreneurship and how, by focusing on The
would-be entrepreneurs, innovators, inventors, and others can
dramatically increase the odds that they will be successful.