Nearly 100% of innovation — from business to politics — is
inspired not by market analysis but by people who are supremely
pissed off by the way things are.
- Tom Peters
You can't be an innovator or
innopraneur without it.
As a result, it's logical that The Idea is the first thing that
people focus on when they decide that they want to work for
themselves and/or make a difference in the world.
The Paradox of Pain
However, if you study the stories of
successful entrepreneurs and innovators,
you will find that The Idea is
what they focus on.
Instead they focus on something else.
More, specifically they are driven by, and focus on
alleviating, that thing that so many people are afraid to even
I first started exploring this project in August of 1999 in a essay...
Since then, I have continued to explore,
work to understand, and develop those ideas
and am in the process of writing a book that
explores that critical, but too often overlooked,
relationship between pain, change, and innovation.