The Paradox of Pain
Nearly 100% of innovation — from business to politics — is
inspired not by market analysis but by people who are supremely
pissed off by the way things are.
- Tom Peters
You can't be an innovator or
innopraneur without it.
As a result, it's logical that The Idea is the first thing that
people focus on when they decide that they want to work for
themselves and/or make a difference in the world.
you study the stories of successful entrepreneurs and innovators,
you will find that The Idea is not
what they focus on.
Instead they focus on something else.
More, specifically they are driven by, and focus on
alleviating, that thing that so many people are afraid to even
I first started exploring this project in August of 1999 in a
Since then, I have continued to explore,
work to understand, and
develop those ideas and am in the process of
book that explores that critical, but too often overlooked,
relationship between pain, change, and innovation.