Innpraneurship: Entrepreneurial activity whose aim is to
create a product or service that is entirely new to the world.
- Chris O'Leary
people and books lump together the words "innovation" and
"entrepreneurship" as if they are synonymous when, in fact, they
Not all entrepreneurial activities are innovative.
I bring this up because in this book I want to discuss the
intersection of Innovation and Entrepreneurship. By that, I mean
entrepreneurial activities that are innovative in nature, and not
just execution plays.
That may not seem like an important distinction, but the fact is
that much of the entrepreneurial activity that takes place isn't
For instance, while opening up the first Subway restaurant, and
building the Subway business model, was a very innovative act, opening up the
1,257th Subway restaurant, while entrepreneurial, generally isn't
Of course, there's nothing wrong, and
much that is right, about following the franchise-based model of
But that's not what I'm talking about in this book.
In this book, what I am focused on are new to the world products;
companies and people that seemingly create
something out of nothing.